DESIGN Direction

In my role as a freelance graphic designer, I followed CAE's brand identity, including its corporate logo and guidelines, to deliver engaging and impactful designs. Each project aligned with their goals to ensure the designs reinforced brand recognition and client engagement.

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Key Projects

 

Rugby World Cup Promotion

• I designed branded mini rugby balls and Rugby World Cup desk calendars featuring rugby imagery, fun facts, match schedules, and an introduction to CAE's services.

• The promotion ensured CAE stayed top-of-mind during the event.

 

Euro Football Tournament Promotion

• Following the success of the Rugby World Cup campaign, I designed a similar campaign for the Euro Football Tournament.

• I designed desk calendars showcasing football-themed imagery, fun trivia, and tournament dates.

 

Innovative Cardboard Gift Boxes

• Working alongside a cardboard engineering company, I created the graphics for bespoke cardboard gift boxes with clever pop-out chambers.

• The promotional boxes were for premium clients and included custom-branded items such as pens, USB sticks, security devices, membership cards, letters, and post-it notes.

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Interactive Newsletter Design

• I developed interactive A4 PDF newsletter templates to streamline future communication efforts.

• I designed the first two full newsletters, incorporating hyperlinks and email-friendly features for seamless user interaction.

 

SERVICES

• Graphic design, image supply and printing of two promotional desk calendars (Rugby World Cup & Euro Football Tournament)

• Branded promotional gifts (Mini rugby balls, pens, USB sticks, sticky notes and more)

• Graphic design for cardboard gift box packaging

• Interactive PDF newsletter design & templates

• Corporate stationery design (Promotional letters and membership cards)

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The benefits of creative promotional campaigns

Creative promotional items, like branded calendars and pop-out packaging, ensure your brand remains visible and impactful for weeks or months. These unique designs integrate marketing objectives with functional office tools, keeping your brand in the spotlight.