PPA Capability Statement DESIGN

Engineering MARKET (Data Centres)

Overview

This 31-page capability statement for Phillips Page required a graphic design facelift.

Design Direction

The flow, content, message and tone of voice were improved, resulting in a refreshed presentation. The text was edited or rewritten by copywriter Melanie Silver. I spruced up the design to suit the target audience. The document was optimised to be read onscreen with interactive navigation and direct web and email links.

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Services

Reviewing the previous document and suggesting changes or deletions to some content, rethinking the message, and amending the order or the content. Improving the design presentation whilst still abiding by brand guidelines. Searching for additional imagery to complement brand styling. Arranging a copywriter to improve communication and ensure the correct tone of voice. Creating the document as an interactive pdf with page navigation and clickable links.

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