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HRH Affordable Rural Housing
BUSINESS & COMMUNITY MARKETS
Overview
After creating all previous brochures, I designed the fifth guide for HRH The Prince of Wales’ Affordable Rural Housing Initiative. The initiative was launched in June 2003 by His Royal Highness with the Duke of Westminster to engage the private sector in delivering affordable rural housing.
Design Direction
Like the previous brochures, the design followed Business in the Community’s corporate guidelines. Colour coding and section markers helped differentiate the seven sections and aided navigation of this 40-page brochure.
Services
Brochure design and artwork, typography design, choosing and checking the quality of the supplied photography. The long text was broken up with thoughtful photography placement, changing the text styling and highlighting quotes.
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