CIT Brochure DESIGN
This rapidly expanding I.T. business needed a new corporate brochure to reflect the growth and a move towards a more prestigious client base.
The previous brochure contained too much information. The design looked dated. The new brochure design now has more personality and interest, plus the text is easier to digest. The twelve-page brochure now appeals to larger companies and is on-brand.
I designed the new brochure to complement their brand guidelines (also created by Creative Sofa). I searched for relevant and on-brand images. I worked with a copywriter to improve communication and ensure the correct tone of voice.