OVerview

I was delighted when Mara approached me to work on a new identity for her established architectural business. She loves warm colours and wanted the brand to stand out from the 'traditional' structured style of architectural design.

 

DESIGN Direction

The logo design was inspired by a font comprising of organic shapes – very eye catching compared to competitor brands! The autumnal colour palette also stands out in this mainly conservative market. I was inspired to create a branded graphic featuring shapes from the main logo, which can be used as a decorative feature, adding interest to any future design. Whilst being a little different, these stationery items still convey Mara's professionalism and experience with their clean and spacious design. The end result is a contemporary brand with room to grow in the future.

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SERVICES

Logo, letter head, continuation sheet, invoice, sticker and business card design.